Black Friday sales can feel overwhelming—where to even start? But when Shopbop launches their big event, I always carve out a little time to comb through the lineup. This year’s sale is especially tempting: 25% off almost everything, no minimum spend required, and the discount applies automatically with code HOLIDAY. Translation: this is one of those golden opportunities to snag both the little luxuries and the bigger investment pieces you’ve been eyeing.
I’ve pulled together a mix of my personal favorites—some I already own and swear by, others that are sitting at the top of my own wishlist. Think: chic outerwear, everyday denim, giftable accessories, and a few classics that rarely go on sale.
The Coat You’ll Wear Forever
Let’s start with one of the stars of the sale: Anine Bing’s navy coat, which I scooped up earlier this fall. It has that perfect oversized cut that feels structured but relaxed—sharp enough for the office, yet easy to throw on over jeans and sneakers. For those wondering about fit, I went with a medium and love the slightly boxier drape. It’s the kind of piece that makes you feel pulled together without even trying, and seeing it at 25% off is reason enough to move fast.
Puffer Season, But Make It Chic
I know puffers get a bad rap for being bulky or too sporty, but Varley does outerwear differently. Their chocolate brown puffer, included in the sale, is polished enough to pair with tailored trousers or a sleek midi skirt. It has that rich tone that feels more elevated than your standard black or navy. I’ve also had my eye on their vine zip-ups—perfect for layering, lounging, or looking stylish on a coffee run. If you’ve been debating whether an elevated “athleisure” puffer is worth it, this is your moment.
Denim Deals You Don’t Want to Miss
Black Friday is one of the best times to buy denim, and Shopbop’s sale is stacked with AGOLDE styles. If you’ve been around here long enough, you know how much I love the Lana jean. It’s the ultimate straight-leg: high rise, a perfectly broken-in feel, and just enough structure without feeling stiff. I reach for mine constantly, and I can honestly say they only get better with time.
The fact that so many washes are included in the sale makes this the perfect time to double up—whether you need a classic blue or want to try a washed black or ecru.
Little Luxuries That Make Great Gifts
Of course, sales like these aren’t just for self-gifting (though I fully endorse that too). There are so many smaller finds that make perfect holiday presents. Think cashmere beanies, delicate gold hoops, silk scarves, or cult-favorite beauty sets. I love that Shopbop’s sale covers both ends of the spectrum: the under-$100 giftables and the big-ticket pieces you’ll treasure for years.
For the friend who loves cozy nights in, you can’t go wrong with a luxe knit or a pair of shearling slippers. For the minimalist jewelry lover, a sleek chain necklace or set of hoops feels timeless. And if you’re shopping for yourself (again, no judgment), accessories are the easiest way to update your wardrobe without overhauling everything.
Investment Pieces Worth Considering
While I love a good accessory moment, this sale is also the perfect chance to grab one or two bigger-ticket items you’ve been considering. Classic leather boots, a structured tote, or a well-made blazer can be the kind of purchases you’ll thank yourself for every time you wear them.
My philosophy during sales like this is to focus on pieces that rarely get discounted. Think wardrobe heroes you’ll wear on repeat: a camel coat, a polished handbag, or tailored trousers you can dress up or down. If you’ve had something sitting in your wishlist for months, this is the sign to go for it.
A Few Quick Shopping Tips
- Move quickly. Shopbop sales tend to sell out in popular sizes fast—especially denim, coats, and shoes.
- Think longevity. Ask yourself: will I wear this for years, or is it just a passing trend? (Though, let’s be real, sometimes a little fun trend purchase is worth it.)
- Check return policies. Sale shopping always goes down smoother when you know you can exchange if sizing isn’t perfect.
Final Thoughts
Sales like these are where fashion meets strategy. Sure, you can fill your cart with impulse buys, but I find the best results come when I treat it as a chance to invest—whether that’s in timeless denim, a forever coat, or a cozy knit I’ll reach for daily.
So, whether you’re shopping for gifts, treating yourself, or finally pressing “add to cart” on that wishlist piece, this Shopbop Black Friday event is one worth diving into. And with the automatic 25% off, there’s no mental math or complicated tiers to deal with—just simple, satisfying savings.
Happy shopping—and may your favorites stay in stock long enough to make it into your cart.
